Why future design leadership is feminineWarum das Design der Zukunft weiblich ist (in Englisch)

Gävert, Nuppu: Why future design leadership is feminine, 12.3.2015

Research on 21st Century leadership implies that the new important qualities are essentially based on values and traits that are culturally defined as feminine. These leadership skills have already been shown to yield statistically better results and ensure continuous competitive advantage for companies. To better illustrate the power of feminine skills in the workplace, we’ve defined four types of feminine design leadership styles for steering tomorrow’s organizations. >>

Kokko, Henna: ”Ultimately, design and feminism are both about empathy”, 12.3.2015 >>Gävert, Nuppu: Why future design leadership is feminine, March 12, 2015

Research on 21st Century leadership implies that the new important qualities are essentially based on values and traits that are culturally defined as feminine. These leadership skills have already been shown to yield statistically better results and ensure continuous competitive advantage for companies. To better illustrate the power of feminine skills in the workplace, we’ve defined four types of feminine design leadership styles for steering tomorrow’s organizations. >>

Kokko, Henna: ”Ultimately, design and feminism are both about empathy”, March 12, 2015 >>